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Ownership represents over 60+ years in the Publishing Industry, with Staff representing an additional 46+ years of industry experience.

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Magazine Promotions: Effectively Spread the Word about Your Magazine

Starting a magazine can be an expensive proposition. However, if it proves to be successful, it can also be profitable. In order to have any type of success, effective promotion is required. Using the services of a company like Premiere Retail Services, Inc. can make the difference in your success. Below are various ways to promote magazines.

  a. Hire a promotion company: There are companies that specialize in the promotion of magazines and books. Working with this type of company can be a very good way for a magazine to be placed on racks in stores or business establishments where people will be able to buy them. These companies will handle the contact and negotiation processes which can be very helpful for magazine owners that either have no experience in this area or who don’t wish to handle such duties themselves.
  b. Contact Business Establishments on One’s Own: A magazine owner who chooses not to hire a promotion company but who instead would rather go at it alone will need to find a way to get their magazines in the right stores or places of business. This can be done by contacting the each business personally. Providing a sample of the magazine is a great way to present it to the owner of the establishment so that he or she can make an informed decision about whether or not to sell it or give it away.
  c. Create a Website: Creating websites and selling subscriptions online is a great option for magazine owners. It is a terrific option because it can potentially increase a magazine’s reach. Instead of only settling for getting the magazine in local stores, it is possible to reach millions of people online. It can also be done for less money than a similar advertising done offline. Creating a website can be done relatively cheaply these days. It is simply a matter of finding a very good, but still affordable, website designer.
  d. Attending Exhibitions: Attending exhibitions to get the word out about a magazine can be very effective as well.

Starting a magazine is a major undertaking. It is not for the faint of heart or for the unprepared. Understanding how to promote a magazine is one skill that a magazine owner or company must either master or be willing to hire an experienced magazine promotion firm. When promoting a magazine, there are numerous options.

Working with companies that specialize in promoting magazines is one option when attempting to get a magazine off the ground. Another is to do the promotions on your own. In addition to contacting businesses, creating a website, promoting it and selling subscriptions via it, is yet another option. A magazine promotion firm will help you effectively spread the word about your magazine.

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